Bord Bia’s role is to market and promote Irish food, drink, and horticulture to customers worldwide on the basis of sustainability, traceability and quality. Headquartered in Dublin, Bord Bia supports the national and international ambitions of Irish food, drink and horticulture businesses through its highly focused organisational structure and its network of offices in EMEA, Asia and the USA. Customers around the globe recognise that Irish food and drink is world class: that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.

Bord Bia’s purpose helps to bring priority, focus and inspiration to the unique reason why Bord Bia exists. Bord Bia’s role is to play a significant part in the sustained success of Irish food and drink while carrying a huge sense of pride in the sector’s produce, its people, its place, and its progress. Bord Bia’s focus is on supporting and enabling clients (producers and farmers) so that they can be at their best, bringing Ireland’s outstanding food, drink and horticulture produce to the world.