Natoora exists to fix the food system.

Connecting the best, small-scale and independent growers with home cooks and top chefs across Europe, North America and Australia, Natoora has built a unique supply chain rooted in seasonality, biodiversity and transparency. These are vital to a future of food that is better for human health, our ecosystems and our planet.

Driven by the belief that engaging people with the real flavour of fruits and vegetables is the key to transforming the way food is farmed and supplied, Natoora's flavour-first approach to sourcing is actively shifting food habits across London, Paris, Milan, Copenhagen, Malmo, New York, Miami and Melbourne.